Interpretation of the operating mode of the European and American gift industry.
Earlier this year, I respectively in Europe to participate in organized in Germany, Europe's largest corporate gift show (PSI), organized by the International the home decorations Exhibition (MACEF) in Milan, Italy, and the TopDrawer exhibition held in London. The main purpose of this trip to Europe, in addition to visiting the internationally renowned gifts home show, learning advanced gift exhibition concept, the more important thing is to learn and understand the industry development trend of foreign gifts.
The gift value-added creative
Gift manufacturers sold more than gifts, which also includes the understanding of the customer's business and creativity. Affected by the financial crisis, the European business environment competitive, to promote all their own, to attract customers, expand market share, corporate promotional gifts is a good momentum of development. But because of the gift industry is highly competitive, gift enterprises have to find satisfaction and innovative products to meet the needs of customers to promote.
As you can see from the show, not only pay attention to the practicality of the latest designs of foreign gifts, and also attaches great importance to the design style. Some simple and bright, flowing lines, some color fresh vivid. An Italian manufacturer of counter, silver embossed dishes, the human face pattern lifelike, soft gloss; the ceramic fruit storage tank bright colors, not only to facilitate the admission is beautiful home decorations. Highlights the decorative and practical products.
The well-known brand penetration gift market
Domestic enterprises and not enough reality to the degree of emphasis on brand reflects a prominent feature in the gift industry abroad, some international famous brands use the sense of innovation, high-quality, high-tech advantage, open up new markets. Almost always the brand image began to gift the field penetration, deep plowing to the gift market.
Environmental profound impact of gift enterprises and consumers
Throughout the development trend of green civilization of the world, the 21st century will become a "green century. Hot line with the low-carbon economy, the green access requirements of the foreign market has been increasing. Green national regulations on gift enterprises is the line between life. Products to the international market, the competition is not only from a performance and price, as well as the green threshold. Abroad, has a strict environmental requirements for the gifts and their packaging.
In Europe, the use of non-renewable or recycled materials, gifts and gift packaging is difficult to enter the European market. Europe began to require recycling symbol printed on the box, so that consumers deal with. The addition has to be strict implementation of the Gift security marked CE, to affect environmentally friendly packaging materials, especially plastic material further requirements printed on the packaging recycling symbol (green flag).
Gift enterprises in the use and handling of the product design and packaging, both the need for efforts to reduce packaging costs, but also reduce the degree of contamination of packaging waste on the environment. And the international business community popular is called a "green packaging" paper packaging, paper bag main ingredient is a natural plant cellulose, easy, microbial decomposition, soon rejoin natural circulation.
With the green trend of rising consumer demand of the international market changes, green consumption has become a new fashion. According to statistics, 77% of Americans said that the green image will affect their desire to purchase, 94% of Italians consider green factors in the purchase of merchandise. 4% of the European market prefer to buy green goods, those goods affixed with a green flag is more popular in the market. EC survey shows that 82% of consumers in Germany and the Netherlands, 67% of consumers consider environmental issues when shopping.
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